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Online Reputation Management 101

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    Online Reputation Management (ORM)

    With more and more people turning to the internet to research products and services before making a purchase, a positive online reputation can mean the difference between success and failure. In this blog post, we’ll be taking a closer look at online reputation management, what it is, and why it’s important.

    Online reputation management is the process of monitoring, managing, and improving the perception of a brand or individual online. In today’s digital age, online reputation is becoming increasingly important for businesses and individuals alike.

    With more and more people turning to the internet to research products and services before making a purchase, a positive online reputation can mean the difference between success and failure. In this blog post, we’ll be taking a closer look at online reputation management, what it is, and why it’s important.

    First, let’s define what we mean by “online reputation.” Online reputation refers to the perception or impression that people have of a brand or individual on the internet. This perception is often influenced by various factors such as social media presence, customer reviews, and search engine results. In simple terms, it’s how you are perceived by others online.

    So, why is online reputation management important? For businesses, a positive online reputation can lead to increased trust, credibility, and customer loyalty. Customers are more likely to do business with companies that they perceive as reputable and trustworthy. On the other hand, a negative online reputation can harm a company’s brand and drive customers away. In fact, according to a study by the Reputation Institute, “79% of consumers have chosen not to buy from a company because of negative information they found online.”

    ORM Channels: Social Media

    As described in or post “Social Media and Online Reputation Management“, social media is one of the most popular online reputation media channels. Platforms such as Facebook, Twitter, and Instagram allow businesses and individuals to interact with their audience, share content, and build relationships with customers. To effectively manage your online reputation on social media, it’s important to be active on these platforms and to engage with your audience.

    This means responding to comments and messages, sharing relevant and interesting content, and building relationships with your customers. Additionally, it’s important to be aware of what people are saying about you on social media and to address any negative feedback or criticism in a timely and professional manner.

    ORM Channels: Customer Reviews

    Customer reviews are another important online reputation media channel. Websites such as Yelp, TripAdvisor, and Google My Business allow customers to share their experiences with businesses and provide feedback. These reviews can have a big impact on a business’s online reputation, as potential customers will often read them before deciding whether or not to do business with a company.

    To manage your online reputation on customer review websites, it’s important to respond to reviews, both positive and negative, in a timely and professional manner. Additionally, businesses should encourage satisfied customers to leave positive reviews, so that potential customers can see that the business has a good reputation. In the “Managing Your Online Reputation on Customer Review Sites” post we go in more detail about how to handle customer review sites.

    ORM Channels: Search Engine

    Search engine results, such as those that appear on Google, Bing, and Yahoo, can also have a big impact on a business’s or individual’s online reputation. This is because when people search for a business or individual’s name, the first thing they will see is the search engine results.

    To manage your online reputation on search engine results, it’s important to have a strong presence on the internet. This means having a website, social media accounts, and other online profiles that are optimized for search engines.

    ORM Channels: Online News Articles

    Online news articles can also have a big impact on a business’s or individual’s online reputation. This is because news articles can be found by anyone who is searching for a business or individual’s name. To manage your online reputation on online news articles, it’s important to be aware of what is being said about you in the news and to address any negative feedback or criticism in a timely and professional manner. Additionally, it’s important to strive to get positive press coverage for your business or personal brand, so that potential customers or employers can see that you have a positive reputation.

    Final Thoughts

    Online reputation is key for business and personal brand. People research products and services online before making a purchase. Positive online reputation is crucial for success. Be aware of the different online reputation channels, such as social media, customer reviews, search engine results, and online news articles. Be active on these platforms, engage with your audience, address negative feedback promptly and professionally. By taking control of your online reputation, you can build trust, attract more business, and open up new opportunities.

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